A UX strategy workshop
led by Jared Spool USA, Europe & Australia   ·   2020

All 2020 Creating a UX Strategy Playbook workshops are postponed due to COVID-19.

Lead your organization to deliver better-designed products and services through a custom UX strategy

Photo of Jared Spool leading 24 workshop guests through our UX strategy workshop.
Jared Spool leading 24 workshop guests through our UX strategy workshop.

Your organization’s challenges are unique. Your UX strategy must be unique too.

A successful UX strategy must adapt to the constantly shifting landscape. A single plan won’t cut it.

You need an action plan—or as we like to call it, a playbook—filled with strategies that are most likely to succeed for you and your organization. Identify your team’s current and future UX needs and use your playbook to get you to the next level.

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Upcoming workshops

  • September 22-23, 2020
    in Manchester, UK
    Registration closed.

A workshop about real-world UX strategies

Every minute of this 2-day workshop is about you, your team, and your organization. Jared Spool will guide you through 130+ of UX strategies to identify the perfect combination for your organization, such as:

  • Adapting to shifting market forces and organizational priorities
  • Driving product and service roadmaps with a focus on solving your customer’s problems
  • Upgrading your team’s capabilities to tackle difficult UX challenges
  • Nurturing and growing pockets of organizational support for creating delightful experiences

Return to work ready to implement the most effective strategies for your organization’s specific needs and goals. Drive your organization to becoming competitive through better design.

It’s the team off-site meeting you’ve wanted

I enjoyed every minute of the workshop and can’t wait to budget it in again for next year. I plan on bringing back more team members.

Andrea, Chief UX Officer for an Online Collaboration Service

Review Registration and Pricing

Bring your senior team

A UX strategy is easiest when your entire senior team is on board. When you bring them along, we'll have special activities for you to discuss and explore what will work best in your organization. If you can't, don't worry. We'll match you up with others in similar situations to bounce ideas off and reflect on your optimal strategies.

Photo of workshop attendees standing around UX strategies and sticky notes building the action plan best for their situation.
Our two-day, intensive workshop gets you and your team leaders building an action plan made of the strategies best for your situation.

The only workshop focused on your UX strategy

Photo of 24 workshop attendees and Jared all giving a thumbs up together after two successful days.
Workshop attendees and Jared celebrate two successful days working together to create their organization's individual UX Strategy Playbooks.

Get individual attention

We keep the workshop to about 24 people so Jared can spend time with every attendee. You’ll work one-on-one with Jared throughout both days to create your unique UX Strategy playbook, providing your team a UX action plan.

First step, choose the date and location that’s perfect for your team.

Review Dates and Locations

We’ve worked with dozens of teams and organizations to create their UX Strategy Playbook

Had the best two days creating my UX Strategy Playbook with Jared!

By far the most useful and nugget full UX workshop/conference I’ve been to. Can’t wait to get some of our plays into action.

Kate Rylance, UX Research Manager at ShopDirect

Highly recommend for design managers. It’s a terrific class, with a balance of theory and practice.

I loved coming here with my team, bring yours too and it will make it 100x more impactful.

Alissa, Head of Design at a Mobile Software Management Company

Bring your team along with you to identify organizational challenges!

You’ll learn to expose the rest of your organization to customer problems and frustrations by communicating their language.

Jeff, UX Designer for an Online Custom Apparel Retailer

The workshop’s agenda

Create your organization-specific UX Strategy Playbook in this activity-filled 2-day workshop:

Sound good? Let’s dive into the details:

Day 1

8am – 9am Registration & breakfast (provided by us)

9am – 12:30pm Driving your organization’s transformation

Start your journey to transform into a design-infused organization.

  • Broaden your UX team’s reach and influence throughout your organization
  • Connect with your market’s current emphasis, whether on new features or better experiences
  • Communicate the value of design to executives and stakeholders by socializing a solid vision of future user experiences

Move your organization beyond design thinking, to design doing.

  • Deploy plays that educate the entire organization on good design and what it takes to get there
  • Connect the decisions of key influencers to their effects on customer experiences
  • Uncover your organization’s hidden UX champions, who don’t yet realize they can use your team’s skills and knowledge to achieve their key business objectives

12:30pm – 1:30pm Lunch (provided by us)

1:30pm – 5:30pm Leading product and service innovation

Integrating UX strategy into the product and service roadmap.

  • Convert product strategy from building new features to solving critical customer problems
  • Build a research plan to identify critical UX expectations to satisfy market needs
  • Integrate pleasure, flow, and meaning into the product definition, to infuse delight into the overall delivery strategy

Drive the vision that produces innovative, metric-driven products and services.

  • Rally your organization behind a research-based UX vision, getting everyone moving in the same direction
  • Identify a plan of “baby steps” that delivers new value to customers through innovation
  • Assess delivery success with UX-driven metrics, using data science to identify the cost and scope of customer problems and their solutions

6pm – 7pm Happy Hour (apps and one drink provided by us)

Day 2

8am – 9am Breakfast (provided by us)

9am – 12:30pm Readying your team to tackle bigger design challenges

Build up your dream team, capable of pushing UX to new levels within your organization.

  • Assess the team’s skills against what you’ll require for current and future challenges
  • Build an internal skill training capability, that increases team proficiency
  • Recruit top talent to fill in the team’s skill gaps, using performance-based hiring to ensure every new hire is a perfect fit

Develop a culture of continuous learning, encouraging constant improvements everywhere.

  • Use journey maps, critiques, and design studios to bring out everybody’s inherent design skills
  • Increase the skills of your non-designer influencers, focusing decisions on what’s best for the customers
  • Institute novel mentorship programs to propagate design skills and resources across the entire organization

12:30pm – 1:30pm Lunch (provided by us)

1:30pm – 5:30pm (It’s very important you stay all the way to 5:30. We bring the entire UX Strategy Playbook together at the end of the day.)

Lay the groundwork for change at all levels

Tackle your organization’s biggest challenges with a focused playbook.

  • Choose from more than 125 proven plays to create a playbook unique to your needs
  • Assess each possible play based on impact to the organization and feasibility to execute
  • Identify strengths and weaknesses in your organization, playing into your strengths and upgrading where you’re weak

Build an action plan with next steps you’ll execute right away.

  • Start with the end in mind: envision what success looks like, so you’ll know what you’re reaching for
  • Create a “sales plan” that maps the most effective plays to critical organizational challenges, to sell your playbook to key stakeholders
  • Construct your essential to-do list, with the first pivotal steps you’ll execute for each play

Excited now? Register for $2,025 (£1,575, €1,830 or AU$2995) Register Now

Multiply your organization’s design competitiveness

Spread design awareness with better exposure to users

“We should’ve done this years ago” is the response when influential team members interact with your users for the first time. Create a comprehensive exposure program to demonstrate the priorities of your current user experience and give a context to an ideal aspirational experience.

Excite the troops with a future of great design

Your aspirational experience can serve as a flag in the sand on the horizon, showing everyone where to march. Different teams, with divergent goals, can move toward your vision of a great, unified design across your organization’s entire product and service offerings.

Build a culture where learning is the driver to success

Design leaders see massive benefits from having better design-skilled teams outside of just their own. When all members of the organization can explain the value of design, the organization benefits. Teams in every department can increase their power to produce and contribute better designed experiences.

The workshop starts and ends at your office

A couple weeks before you arrive, we’ll send you important assignments. You’ll identify your organization’s major challenges and conduct an assessment of your team’s skills. We’ll use that information to select the strategies. We’ll also have several entertaining videos for you to watch, to give you the necessary background for the workshop. With about 4 hours of preparation, you’ll be ready to hone in on the exact strategies your organization needs.
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Photo of workshop of a team of six all working together to create their organization’s UX Strategy.
Start the workshop reflecting on your organization, team, and user needs. Return to work, with a custom built strategy ready to tackle and address those needs.

You’ll see how to

Everything you need to tackle essential UX challenges

Photo of a group of three team members laughing and creating their UX strategy game plan.
Spend two days reconnecting with your team and create a game plan everyone on the team agrees with.

130+ UX strategies to choose to use in your own playbook

No two organizations are alike. The maturity of the organization, market conditions, priorities, and other factors drive which strategies will have the greatest effect.

Likewise, not every strategy works for every team. A custom UX strategy playbook acts as the action plan design leaders need to lead their team to deliver better design.

Work more effectively with Non-Designers, Stakeholders, and Influencers

Your team isn’t an island in your organization. To create truly great user experiences, your team needs to work with others who also understand design. Identify the essential strategies that will bring others into the loop and have them contribute equally to the design.

Work more strategically throughout your organization

Change how key decisions are made. Ensuring customer and user needs are at the center of key product decisions and move your organization away from being a feature-production machine. You’ll start to solve important customer problems and shift your organization's position as a market leader in the process.

Create breakthrough product and service experiences

Build a team that looks at the user’s experience holistically, taking a broad end-to-end approach and focusing on the specific steps to innovation. Learn when to employ fast ideation plays, like Design Sprints, and when to use big picture plays, such as Customer Journey Maps.

Spend two full days with Jared Spool to create your custom UX Strategy Playbook

Photo of Jared on an outdoor patio surrounded by workshop attendees during the workshop Happy Hour.
Chat with Jared and other attendees during our Workshop Happy Hour.
For the last 30 years, Jared Spool has been in the heart of the user experience world. In his work with hundreds of companies, he’s uncovered what works and what doesn’t. He’s worked with teams to build out their organization-specific UX Strategy Playbook. In the process, he’s compiled 130+ strategies and identified when and where they work the best for teams.
USA registration:
$2,025 or $1725/group member
UK registration:
£1,575 or £1,375/group member
European registration:
€1,830 or €1,570/group member
Australia registration:
AU$2995 or AU$2595/group member

Groups of 2 or more qualify for our discounted price. So bring at least one friend or colleague to receive an instant discount. Review our pricing & policies to learn more.

Satisfaction is 100% guaranteed.
(As in, your money back. Seriously.)