Is User Research Driving Your Product Strategy?
January 25, 2019
I spend time with each team to help them choose the strategies right for their organization’s needs.
Is your team’s user research driving your organization’s product strategy? Here’s how you’ll tell:
Does your organization’s senior leadership understand the value of great design?
Are you producing enough research for every product and service on your roadmap?
Is your user research influencing critical product decisions?
Are new product features actually what your customers need and want?
Is it easy to gain access to users for in-depth research?
Are your team’s research insights directly influencing the strategic direction of the organization?
Are critical decision makers helping to drive your team’s research agenda?
Without the right user research strategy, the benefits of your team’s user research will only go so far. Your team can’t do their job if they don’t have access to the right users. Their research insights won’t make your product better if decision makers aren’t considering their research.
Breaking through to make user research more effective is hard. It often requires tailoring a new approach to the culture and structure of the organization.
We’ll never have enough resources to do everything we want. We need to know how to use the resources we have most effectively.
Breaking Through The Strategy Barrier
We’ve done the hard work, so you don’t have to. We studied how design leaders all over the world have raised the effectiveness and influence of their team’s user research. From this, we cataloged dozens of strategies that teams can put into action right away.
We’ve made those strategies the core of our 2-day intensive Creating a UX Strategy Playbook workshop. You and your team will review each strategy to identify which actions will be the most effective for meeting your team’s goals.
You’ll return to your office with a solid plan of action. You’ll know exactly what you need to do to increase senior leadership’s understanding of your team’s value. You’ll put your team’s customer-focused research insights into the center of critical strategic product decisions. You’ll have no trouble getting access to the customers and users that will influence the future direction of the organization.
Building A Strategic Plan You Can Make Happen
With constrained resources, the strategies you choose are critical. You need to ensure every step you take is going in the right direction.
That’s why I work with every team that attends the workshop directly. I learn what their biggest challenges are and then, together, we come up with a plan. A plan that will increase the influence and effectiveness of user research throughout their organization.
The new strategies you come away with will inspire you. In turn, you’ll inspire the teams you work with. They’ll start producing better designed products and services. Your organization will be the envy of the industry.
“This was a really valuable, transformative workshop. I highly recommend it.” — Terence Nelan from CIT
Join me in Chattanooga, TN or Hamburg, Germany for an upcoming workshop.It will transform how you think about user research strategy. And it will change the way you deliver products and services forever.
In Chattanooga, we still have room for our February 6-7 workshop. The April 10-11 workshop has plenty of room, but it will fill up soon. We just opened registrations for our Hamburg, Germany workshop on June 25-26. Registrations have already started arriving, so don’t wait too long.
Markets are led by companies who know their customers and users better than everybody else. Create a user research strategy that will make your organization the leader in your industry.
I can’t wait to work with you on your user research strategy,
Jared M. Spool
Creating A UX Strategy Playbook workshop
We limit every workshop to 24 attendees. Don’t wait to register because they fill up quickly. Register now.