Grow The Understanding of Your Users' Experience With These 3 UX Tools
September 19, 2019
by: Jared M. Spool
Your UX team must always fight the insulation that builds up between folks who are making critical design decisions and the experience of your users. They need to be always surfacing a deep awareness of what it’s like to use your product or service.
Our go-to strategy for busting through the insulation and building deep awareness involves combining 3 straightforward UX tactics. We start with a solid discovery process, to generate the research that will form the basis of everyone’s awareness of the users. We then use journey maps to capture and understand what that research tells us. And finally, we show why this information is important, by generating a vision of what an improved user experience could be. By combining these together, we see a powerful and long-lasting change in how the organization makes important decisions.
Combining these tactics doesn’t come easily for even seasoned UX project leaders. Almost always, they’re suffering from a lack of expertise (and sometimes the confidence) to effectively frame the problems and lead their teams through the process.
That’s why we asked three UX experts, Dan Brown, Jim Kalbach, and Christine Perfetti, to walk us through exactly how to get the most out of each of these tactics. We’ve captured their advice in three online seminars, which you can easily share with your team.
Here’s what your team needs to know:
First, everyone needs to work together to understand the problem you’re trying to solve.
Next, you’ll share what you’ve learned and infuse your organization’s culture with the user’s experience
Then you’ll want to align cross-functional teams and stakeholders to a singular vision for your product
Your team gets immediate access to Dan Brown, Jim Kalbach, and Christine Perfetti’s expertise when you subscribe to UIE’s All You Can Learn Library. For just $29 per month, you can start sharing these seminars (and the 363 others in the library) right away. (It’s easy to sign up, you can cancel without penalty, and it’s 100% guaranteed, so there’s no risk.)
Bust through the insulation. Develop a deep understanding of your users. Build a vision for well-designed products and services.
What are you waiting for? Start today. Subscribe to All You Can Learn.