A UX strategy workshop
led by Jared Spool USA, Europe & Australia   ·   2020

Four Articles for a New Year

January 2, 2020

by Jared M. Spool

Design is no longer—if it was ever—just about making stuff look pretty.

In 2019, we saw new progress in our teams’ and stakeholders’ mindsets on the importance of design. For this year-end wrap-up, we’ve picked four of this year’s articles that center on the expanding ways we can look at design, and how it’s important to our organizations.

#1: The Growing Demand for UX Managers

The hot UX job right now is User Experience Manager. It’s a sign that things are changing for the better. UX is growing in importance inside many organizations.

Organizations only need managers when they’ve been growing their design teams. They only grow their teams when they value design.

However, there’s a problem. There aren’t enough experienced UX managers to fill all open positions. Experienced UX managers are often happy where they are. It takes years for new managers to get the requisite experience to manage growing teams.

Continue reading on UIE.com.

#2: UX and CX: Same Language; Different Dialects

We’ve looked closely at high-performance CX and UX teams in dozens of organizations. What we learned was that they uniformly work towards an identical goal. They all want the organization to deliver the best experience for anyone who interacts with their organization’s products or services.

The difference between the CX and UX team is not their mission, but their origin. Because of that difference, they achieve the goal quite differently.

Continue reading on UIE.com.

#3: Understanding the Kano Model – A Tool for Sophisticated Designers

Working with our clients, we’ve seen teams prioritize their work using the Kano Model. They’re constantly monitoring their users’ current basic expectations, to make sure there’s nothing they’re missing. They are always on the lookout for inexpensive ways to add excitement generators. And they use the performance payoff to help understand how much delight they can generate with new features.

Continue reading on UIE.com.

#4: Zooming In and Out of UX Design Resolutions

In UX design, our tools and methods also need to change, depending on which resolution we zoom into. For screen-level UX design work, we created tools like usability testing and form design heuristics, to help us see problems at the screen resolution.

For application/site-wide UX design, we created sitemaps and wireframes. These tools aren’t as useful for screen resolution work, but they’re perfect for application/site-wide work.

For organization-wide UX design, we created design systems, service blueprints, and customer journey maps. Again, these are only of minimal value when we’re working at the lower resolutions.

Continue reading on UIE.com.

Strategies to integrate UX into every level of your organization

It’s not a mistake that these four topics drive many of the discussions we have in every one of our Creating a UX Strategy Playbook workshops. Bring your product and development leadership to the workshop, engage in these discussions, and build your UX strategy together.

We limit every workshop to 24 seats. If you want to bring your team to an upcoming workshop register soon to reserve your seats. Develop your 2020 UX strategy today.

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