A UX strategy workshop
led by Jared Spool USA, Europe & Australia   ·   2020

5 Strategies for Increasing UX Design Literacy

August 22, 2019

It’s challenging work to deliver a well-designed product or service. It’s even more challenging to deliver great work when those around us struggle to understand what user experience design and research are.

The developers, product managers, stakeholders, and executives we work with influence our products and services. When they understand who our users are, what those users need, and how solid UX design and research contributes to the team’s success, we do our best work.

However, when those folks don’t understand what we do, our work becomes much more difficult. We have to review every design element. We have to argue for why certain functionality will provide a better user experience. We are brought into projects too late when critical decisions have already been decided.

As a UX design leader, you need to focus on increasing your team’s UX design and research literacy. You need to look beyond the day-to-day grind of tactical UX work and build a strategy that ensures delivering better-designed products and services.

You’ll come home from our Creating a UX Strategy Playbook workshop with a playbook designed to increase your team’s UX design and research literacy. We focus much of this 2-day, intensive workshop discussing the right literacy strategies that will fit your current situation.

Blending design understanding into day-to-day work.

Many of the 130 UX strategies we discuss are specifically focused on improving UX design and research literacy. Here are five strategies that many UX design leaders have chosen for their own teams’ playbook:

Strategy 3.02: Institute Putting Work on the Walls—All too often, UX design work is out of view of the rest of the team. By displaying team member’s work-in-progress in a public place, often accompanied by quick-and-dirty design reviews, everyone can see the thinking that went into your team’s design work.

Strategy 2.35: Institute Creative Mini Briefs—This strategy makes a small change to every meeting, by starting with the recitation of a short description of the design problem the team is solving and who they’re solving it for. A small ritual that reminds everyone to build for the users.

Strategy 3.08: Institute Regular Design Studios—A collaborative exercise that introduces team members to design’s problem-solving aspects. Colleagues get an inside look at the process of design, while giving it a try themselves. It’s a brilliant way to demonstrate that design is a team effort.

Strategy 3.07: Institute Regular Design Critique—When done well, there’s no better way to learn design practice’s subtlety and nuance. As each team member takes their turn presenting their work, the rest of the team picks up on a process that shows how ideas progress from concept to finished work.

Strategy 3.16: Institute Separating Critique from Design Reviews—Design reviews are about moving the design forward, whereas critique discusses the journey of getting to this point. Separating these two activities promotes team learning.

These are just a sample of the many successful UX strategies that design leaders choose from during our Creating a UX Strategy Playbook workshop.

Creating a culture of continuous learning.

A big piece of a UX design leader’s responsibility is making a strong contribution to a culture where everyone on the team is constantly learning. This isn’t building a classroom or a school. It’s a slow, methodical integration of design education into everyone’s work experience.

We built the Creating a UX Strategy Playbook workshop to give design leaders like you the tools to make that happen. You’ll come home from the workshop energized to drive your organization to the next level of design maturity.

Find more information at Playbook.uie.com.

Or contact us to bring the workshop into your organization.

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