A UX strategy workshop
led by Jared Spool Chattanooga, TN   ·   4 times in 2017

Your organization’s challenges are unique. Your UX strategy must be unique too.

A successful UX strategy must adapt to the constantly shifting landscape. A single plan won’t cut it. You need a playbook, filled with the plays that are most likely to succeed in your situation, under current and future conditions. Enter the playing field prepared with a solid understanding of what your team is best at and the results you want to achieve.

A Workshop About Real-World UX Strategies

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Every minute of this 2-day workshop is about you, your team, and your organization. Jared Spool will guide you through dozens of UX strategy plays to identify the perfect combination for your organization, such as:

  • Adapting to shifting market forces and organizational priorities
  • Driving product and service roadmaps with a focus on solving your customer’s problems
  • Upgrading your team’s capabilities to tackle difficult UX challenges
  • Nurturing and growing pockets of organizational support for creating delightful experiences

Return to work, ready to implement the smartest plays in your UX strategy playbook. Drive your organization to becoming competitive through great design.

2017 Workshop Dates

  • April 19–20
  • July 6–7
  • September 6–7
  • December 27–28

What Past Attendees Said

Jared is extremely knowledgeable about all things UX. He answered everyone’s questions without hesitation and offered great, practical advice for the challenges participants faced in their work.

The Workshop’s Agenda

Create your organization-specific UX Strategy Playbook in this activity-filled 2-day workshop:

Sound good? Let’s dive into the details:

Day 1

8am – 9am Registration & Breakfast (provided by us)

9am – 12:30pm Driving Your Organization’s Transformation

Start your journey to transform into a design-infused organization.

  • Broaden your UX team’s reach and influence throughout your organization
  • Connect with your market’s current emphasis, whether on new features or better experiences
  • Communicate the value of design to executives and stakeholders by socializing a solid vision of future user experiences

Move your organization beyond design thinking, to design doing.

  • Deploy plays that educate the entire organization on good design and what it takes to get there
  • Connect the decisions of key influencers to their effects on customer experiences
  • Uncover your organization’s hidden UX champions, who don’t yet realize they can use your team’s skills and knowledge to achieve their key business objectives

12:30pm – 1:30pm Lunch (provided by us)

1:30pm – 5:30pm Leading Product and Service Innovation

Integrating UX strategy into the product and service roadmap.

  • Convert product strategy from building new features to solving critical customer problems
  • Build a research plan to identify critical UX expectations to satisfy market needs
  • Integrate pleasure, flow, and meaning into the product definition, to infuse delight into the overall delivery strategy

Drive the vision that produces innovative, metric-driven products and services.

  • Rally your organization behind a research-based UX vision, getting everyone moving in the same direction
  • Identify a plan of “baby steps” that delivers new value to customers through innovation
  • Assess delivery success with UX-driven metrics, using data science to identify the cost and scope of customer problems and their solutions

Day 2

8am – 9am Breakfast (provided by us)

9am – 12:30pm Readying Your Team to Tackle Bigger Design Challenges

Build up your dream team, capable of pushing UX to new levels within your organization.

  • Assess the team’s skills against what you’ll require for current and future challenges
  • Build an internal skill training capability, that increases team proficiency
  • Recruit top talent to fill in the team’s skill gaps, using performance-based hiring to ensure every new hire is a perfect fit

Develop a culture of continuous learning, encouraging constant improvements everywhere.

  • Use journey maps, critiques, and design studios to bring out everybody’s inherent design skills
  • Increase the skills of your non-designer influencers, focusing decisions on what’s best for the customers
  • Institute novel mentorship programs to propagate design skills and resources across the entire organization

12:30pm – 1:30pm Lunch (provided by us)

1:30pm – 5:30pm Lay the Groundwork for Change at All Levels

Tackle your organization’s biggest challenges with a focused playbook.

  • Choose from more than 125 proven plays to create a playbook unique to your needs
  • Assess each possible play based on impact to the organization and feasibility to execute
  • Identify strengths and weaknesses in your organization, playing into your strengths and upgrading where your weak

Build an action plan with next steps you’ll execute right away.

  • Start with the end in mind: envision what success looks like, so you’ll know what you’re reaching for
  • Create a “sales plan” that maps the most effective plays to critical organizational challenges, to sell your playbook to key stakeholders
  • Construct your essential to-do list, with the first pivotal steps you’ll execute for each play

Multiply your organization’s design competitiveness

Spread design awareness with better exposure to users

“We should’ve done this years ago” is the response when influential team members interact with your users for the first time. Create a comprehensive exposure program to demonstrate the priorities of your current user experience and give a context to an ideal aspirational experience.

Excite the troops with a future of great design

Your aspirational experience can serve as a flag in the sand on the horizon, showing everyone where to march. Different teams, with divergent goals, can move toward your vision of a great, unified design across your organization’s entire product and service offerings.

Build a culture where learning is the driver to success

When everyone can tell the difference between good designs and bad, they know why they need to call in the UX team to ensure their designs are the good ones. Increase the power to produce good designs by leading the entire organization to contribute effectively.

You’ll see how to:

  • Identify the design maturity of your organization, to tailor your approach.
  • Calculate your user frustration costs and how your UX team can return value.
  • Infuse delight into your products, by adding pleasure, flow, and meaning.
  • Measure UX improvements with metrics driven by business objectives.
  • Assess the design capabilities of the team, filling gaps to handle challenges.
  • Grow the design literacy and fluency of the entire organization.

Everything you need to tackle essential UX challenges

Dozens of UX strategy plays to use in your own playbook

No two organizations are alike. The maturity of the organization, market conditions, priorities, and other factors will drive which plays will have the greatest impact. You’ll know which plays will work now, and when you need to make critical changes.

Work more effectively with non-designers, stakeholders, and influencers

Your team isn’t an island in your organization. To create truly great user experiences, your team needs to work with others who also understand design. Identify the essential plays that will bring others into the loop and have them contribute equally about the design.

Work more strategically throughout your organization

Change how key decisions are made, by ensuring customer and user needs are at the center. Move your organization away from being a feature-production machine to solving important customer problems, shifting your position to a market leader in the process.

Create breakthrough product and service experiences

Build a team that looks at the user’s experience holistically, taking a broad end-to-end approach and focusing on the specific steps to innovation. Learn when to employ fast ideation plays, like Design Sprints, and when to use big picture plays, such as customer journey maps.

A working event where you’ll build a custom playbook

Get ready to roll up your sleeves. We’ve got work to do. We’ll look at where your organization is, what the market conditions are, what your team is capable of, and all the other factors that determine which plays will best suit your situation. You’ll work through a series of exercises that help you select the best course of action for where you’re at.

Bring your senior team

A UX strategy is easiest when your entire senior team is on board. When you bring them along, we’ll have special activities for you to discuss and explore what will work best in your organization. If you can’t, don’t worry. We’ll match you up with others in similar situations to bounce ideas off of and reflect on your optimal strategies.

The workshop starts and ends at your office

A couple weeks before you arrive, we’ll send you important assignments. You’ll identify your organization’s major challenges and conduct an assessment of your team’s skills. We’ll use that information to select the strategies. We’ll also have several entertaining videos for you to watch, to give you the necessary background for the workshop. With about 4 hours of preparation, you’ll be ready to hone in on the exact plays your organization needs.

Join Us in Chattanooga

A panorama of Chattanooga Photo by MollySVH.

All 2017 dates for this workshop will be held in Chattanooga, Tennessee.

Center Centre
The User Experience Design School
811 Broad Street #100
Chattanooga, TN 37402

Guest Rooms

Stay at the Courtyard Chattanooga Downtown at the discounted rate of $149/night plus tax. Book your room online or call +1-423-755-0871 and use the code V5U to get our special rate.

Want to include your whole team? We can bring a tailored workshop to your company.

A Bit About Jared

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For the last 30 years, Jared Spool has been in the heart of the user experience world. In his work with hundreds of companies, he’s uncovered what works and what doesn’t. Lately, he’s been working with teams to build out their own UX strategy playbook. In the process, he’s compiled dozens of plays and identified when and where they work the best for teams.

Register Now for $2,025

Only $1,725/person for groups of 2 or more.
See our pricing & policies.

Your satisfaction is 100% guaranteed.
(As in, your money back. Seriously.)

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